Dyson Technology,
Strengthened by Evidea.
Turkey’s emerging and strong home living platform.
With over 17 million + active premium customers, Evidea is an ideal strategic partner to scale Dyson’s revolutionary products in the Turkish market.
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dyson
A Strong Strategic Fit for Dyson
Active Premium Customers
Repeat Purchase Rate
ABC1 Segment Concentration
Premium Segment Target Audience
Evidea’s customer profile directly aligns with Dyson’s global target audience: high-income, technology-driven, quality-focused homeowners.
- Affluent, urban household profile
- Strong positioning in the home&living and SDA categories
- 75% female customer profile
Proven Premium Sales Performance
Strong sales results in the ₺10,000+ price segment. Evidea customers are willing to invest in quality.
- Premium brands such as Bissell, Philips, Tefal, De’Longhi, Black+Decker, Samsung and more
- Low return rates on high-priced products
- Strong brand loyalty and word-of-mouth impact
A Strategic Growth Model for Dyson
As Evidea, we offer an integrated partnership model designed to strengthen Dyson’s premium positioning in Turkey while jointly accelerating brand impact, sales performance, and customer experience.
🏆 Premium Positioning
A dedicated Dyson Shop-in-Shop experience, category-leading showcase placements, exclusive landing page ownership, and curated brand storytelling spaces.
🎯 Targeted & Data-Driven Marketing
Highly personalized e-mail, push, and bespoke campaign strategies driven by segment-based, behavior-led, and lifecycle-focused insights from the Evide Club premium customer database.
🏬 Showroom & Experience-Led Sales
Dedicated Dyson experience zones in selected physical stores, supported by live demo scenarios and Dyson-trained sales consultants to deliver hands-on product engagement.
📊 Performance & Insight Reporting
A transparent and measurable partnership powered by real-time sales, conversion, and customer behavior insights—continuously optimized for growth.
Dyson Brand Acceleration Activities
Launch Campaign
Homepage takeover, a dedicated Dyson landing page, and simultaneous announcements across all Evidea channels.
Influencer Partnerships
Reach- and credibility-driven collaborations with premium home & lifestyle influencers aligned with Dyson’s positioning.
Performance Media Amplification
Scaling Dyson’s global content across Evidea’s owned and paid media channels with a strong focus on performance and conversion.
Mobile App Integration
A dedicated Dyson category within the Evidea mobile app, supported by targeted push notification campaigns.
E-mail Automation
Data-driven, segment-based e-mail campaigns designed to maximize conversion and customer lifetime value.
Financial Strength & Group Backing
Evidea is part of the Topbaş Group, one of Turkey’s most established retail groups, including leading brands such as BİM, ebebek, Evidea, FİLE, and Avansas.
This strong group backing ensures long-term financial stability, operational excellence, and partnership reliability.
Flexible Consumer Payment Options
Evidea provides flexible and conversion-driven payment solutions designed to support premium product adoption and higher basket values.
- Interest-free installment options up to 6 months via major credit cards
- Interest-free installment campaigns during key commercial periods
- Seamless, high-conversion checkout experience
Premium Price Accessibility
Interest-free installment flexibility enables customers to access higher-priced Dyson products while fully protecting brand value and pricing integrity.
- Strong performance in the ₺10,000+ price segment
- Proven uplift in conversion rates and average order value driven by installments
Commercial Settlement Structure
- Transparent and predictable settlement model
- Regular payment cycles aligned with agreed commercial terms
- Clear reconciliation and financial reporting processes
Risk & Fraud Management
- Advanced payment security and fraud prevention systems
- Low cancellation and return rates in premium categories
- Proactive monitoring to ensure financial stability
What We Will Achieve Together
Incremental Revenue Growth
Driving incremental revenue through Evidea’s premium customer base and performance-driven commercial activation.
Brand Awareness
Significantly strengthening Dyson’s brand awareness through Evidea’s extensive reach and premium customer base.
Long-Term Partnership
A scalable and sustainable partnership model built on mutual success and long-term growth.
Ready to Move Forward
Contact us to discuss a detailed presentation and the proposed partnership model.